An NFT project involves a group of people investing their time and expertise to create and promote a unique set of NFTs that will be sold to a wider audience through an established marketplace. The selection below demonstrates the wide variety of approaches to NFT projects.
- build around an original idea
- offer some value other than just owning an NFT
- build a community following via social media
- build a whitelist (allow list) for pre-release sales
- build a promotional website just for the project.