The corporate world is beginning to see value in combining a brand with NFTs in some way. Currently, the strategy is being deployed by famous luxury brands. We shall see further innovative marketing practices with the increase in consumer awareness.
Prada’s Time Capsule NFT Collection combines a limited-edition physical item and a gifted NFT. Drop is on the first Thursday of each month, available for 24 hours. Also on OpenSea.
Gucci combines with SuperRare marketplace to display the work of 29 artists who have reflected on Gucci’s past century.
High End Spirits
There is an active investment market in collectible bottles of high-end spirits. BlockBar is a marketplace that solves some issues for collectors, such as sourcing and re-selling, by tying a product to an NFT. Think Johnnie Walker, Remy Martin, Penfolds.
Organizers of the famous U.S. Californian Desert Festival have released NFTs to celebrate 20 years of festivals. 2022 attendees received a free In BloomNFT seed that blossomed into a virtual flower.
McLaren is ‘exploring the future of performance in a digital realm.’ Their first NFT drop was in May 2022.
Barbie wears Balmain
Robert Mondavi wines have released NFTs for 1,966 bottles of wine in 1.5 litre limited-edition Limoges porcelain bottles. Bottles will be collector’s items with authenticity guaranteed by the blockchain mint.
Adidas has partnered with well known NFT artists to ‘dress’ their characters in clothing that sports the Adidas logo.
Afterpay teamed up with New York Fashion Week in 2022 to market a collection of six digital collectible keys. Each key also provided access to a unique experience or a limited edition item. Only the NFT key could be sold on the secondary market.
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