The metaverse is a virtual space made possible by the convergence of immersive technologies and the Internet. One company cannot own or build the digital landscape that will become the metaverse. Virtual worlds will have their own NFT/crypto economies.
Augmented Reality (AR) is a technology that superimposes digital images on top of the real world. Virtual reality is entirely virtual, but augmented reality uses a real-world context. Bernard Marr explains it well in this short video.
Metaverse + Collaboration
The next generation of collaboration and remote meetings of company personnel is already possible.
Image: Lucrezia Carnelos on Unsplash
Tech reviewers give the thumbs-up to the wire-free VR headset branded by Meta Corporation as Quest 2. This gadget allows you to immerse yourself inside a game, virtual world or video. Apparently, even the motion sickness is real. VR movies and sports competitions are on the way.
Metaverse + Fashion
A love affair is blooming between fashion and the metaverse. 2022 saw the first ever Metaverse Fashion Week.
NFT Directory: Fashion marketplaces.
Tech Building Blocks
CGI and 3D
3D modelling creates the artifacts (above) and Computer Generated Imagery (CGI) – think Avatar and Toy Story – is then used to create a simulation that appears to be really happening so that it can be incorporated into the AR/VR experience.
Metaverse + Events
Spatial is leading the charge when it comes to engagement with real life via the metaverse. Anyone can use one of their virtual environments for an art show, conference, or similar gathering, and users can create their own avatars.
Crystal Ball Gazing
Gartner specializes in gathering strategic market intelligence for large corporations. They expect that by 2026, 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and/or entertainment.
See Gartner’s predictions for business opportunities and recommendations: here.
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